Introduction to Email Marketing (Short Course)

1. Course Overview

2. Getting to Know Email Marketing

• • What is Email Marketing?
  • Glossary of Terms
  • History of Email Marketing
  • Getting It Right

3. Setting Up Your Audience

• • Gathering Contacts
  • Rules and Regulations
  • Staying Organized

4. The Tools

• • Setting Up A Plan
  • Choosing an E-Mail Marketing Provider
  • Get Practical

5. Designing Your Campaign Strategy

• • Looking at Your Campaign Strategy
  • What’s Your Campaign Strategy?
  • Going Beyond the Basics

6. Crafting Messages for Each Campaign

• • Pre-Assignment Review
  • Crafting Your Message
  • The Message IS The Message
  • Designing an Eye-Catching E-Mail
  • Choosing the Right Design
  • Making Connections
  • Make This Easy

7. Good Habits Get Optimal Results

• • Be a Good E-Mailer
  • Smart Rules Apply
  • Conversions
  • Designing Content That Has Value
  • Developing Different Types of Content

8. What to Write

• • Give People What They Want
  • Be Green…Evergreen That Is!
  • Topic Generator
  • Let’s Get to Work

9. Subject Lines and Action Calls

• • Great Subject Lines
  • Action Items
  • Use Strategy with Your Call to Action

10. If It Doesn’t Get Measured, It Can’t Be Counted

• • Key Metrics
  • Revenue Per E-Mail Sent
  • Timing Your E-Mail Message
  • Test Before You Send

11. Test Driving

• • Making Connections
  • Writing Your Initial Welcome E-Mail
  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Assessment Answer Keys
  • Personal Action Plan