Short course in Managing Events

Manage Events – Gain a better understanding of event management with our short course!

If the idea of organising, managing and running events sounds like an exciting and interesting career or interest for you and you are not sure about what exactly is involved in events managing, our 20 hour short course will provide you with a great introduction into is involved in organising an event.

Using a self paced, interactive study guide; you can take as much or little time as you wish to complete this course.

As you work through this self- guided course, you will be given a range of suggested tasks that can choose to complete or not. The tasks are a great way for you to get a better understanding of events and research local events and industries that are of interest to you.

As you progress through each lesson; you will be provided with a range of ways you can expand your learning. By choosing what tasks you do and don’t undertake; you can expand in areas that interest you most, and skip areas of less interest.

You won’t miss anything important that you need to know about managing events though; so long as you read the notes that are presented alongside these “learn more” suggestions.

How does it work?

At the end of each lesson, you will be given a short interactive test to undertake, which will provide an indication of how your learning is progressing. Upon completing the very last lesson, you will be offered a more thorough automated test or examination. This final assessment can be undertaken at any time of day or night; and any day of the week; and if you achieve an overall pass (60% or more); you will be able to obtain a “certificate of completion” with your name and completion date on it.

Note: these short courses are self-guided online courses and are not to be confused with our tutor-supported online courses.

There are 12 Lessons in this course:

1. Scope and nature of Event Management

• • Definition
  • Variables
  • Types of events
  • The impact of events
  • Timelines
  • What is an event worth?
  • What makes someone a good manager?

2. Developing a Concept and Planning

• • The need
  • Expectation determination
  • Developing concepts
  • The stakeholders
  • Planning processes

3. Organising the Resources Required

• • Location
  • Organizing physical resources and services
  • Financial resources
  • Managing financial resources
  • Marketing resources
  • Outsourcing resource requirements

4. Catering: Food and Drink

• • Determining food and beverage needs
  • Choosing a caterer
  • Other catering considerations

5. Promoting an Event

• • Marketing an event
  • Case study – marketing strategy: use of public parks and gardens for events
  • Target marketing
  • How to determine a target
  • The marketing mix
  • How to promote a private event
  • How to promote a public event

6. Managing the Clientele

• • Accessibility
  • Queuing theory
  • Negative situations
  • Conflict handling techniques
  • Dealing with your anger and emotions

7. Risk management, Legalities and Contingency Planning

• • Planning for the unexpected
  • Risk analysis
  • Tools for identifying risks
  • Negating risk
  • Contingency planning
  • Legal issues
  • Insurance
  • Security at events

8. Delivering the Event

• • Some things to consider before setting-up day
  • After the event

9. Organising Celebrations and Parties

• • A children’s party
  • A wedding
  • A reunion
  • A street party

10. Organising Exhibitions

• • Guidelines for planning a show or exhibition

11. Organising Conferences and Seminars

• • Organizing a conference

12. Working in the Events Industry

• • Where to from here?
  • Education
  • Job profiles